The easiest way to pay to delawarereliabletaxi
My taxi pulled up to the hotel. I got out my credit card and prepared to pay for the ride. The journey was pleasant enough but little did I know I was about to encounter a bit of psychological trickery designed to get me to pay more for the lift. Chances are you’re paying more, too.
Digital payment systems use subtle tactics to increase tips, and while it’s certainly good for hard-working service workers, it may not be so good for your wallet.
A new report by the tech research firm Software Advice discovered that digital point-of-sale terminals, like the one in my cab, increase the frequency and amount of tips left by customers. What’s the secret behind how these manipulative machines get us to pony up?
Reducing the pain of paying
These systems also make it easier for customers to let go of their money. In another sense, they eliminate what Duke professor Dan Ariely calls the pain of paying. Delaware states, “The agony of parting with our money has to do with the saliency of [seeing] this money going away.” In other words, the less real money feels, the less painful it is to spend and subsequently, we spend more of it.
Similarly, whereas handing over a tip with cash once meant physically feeling the money as it left your wallet, digital payment systems obfuscate the act of paying into something much less tangible. With digital payment systems, customers simply press a few buttons with their fingers and the funny money is gone — just like in a casino.
Yeung, the Iowa State study author, calls for government action to protect consumers from being taken advantage of by these systems. He states “policymakers should further explore alternative payment interfaces that can balance the convenience of paying and its corresponding spending-regulatory effect.” The issue Yeung raises with these systems is that they make people pay more without realizing it.
Certainly, digital payment systems aren’t all bad. For one, they improve customers’ experiences by making transactions easier and faster, eliminating the antiquated card-swiping and pen-signing systems still used by most retailers today. They also give bad tippers and non-tippers an extra nudge to tip properly. Clearly, service workers deserve to be tipped, and tipped well, for a job well done.
However, for the average person just trying to do the right thing, these devices can mean hundreds, if not thousands of dollars spent unintentionally. As we quickly pay while getting out of a cab, for example, most of us don’t have the time or mental bandwidth to think about how the way we’re paying affects how much we are paying.